Search Engine Optimization (SEO) Explained

At Design Canada we are Search Engine Optimizers for WordPress websites, which means that we endeavour to enhance the SEO for your WordPress website. Search Engine Optimization (SEO) attempts to alter the visibility of a website in a search engine’s “natural” or unpaid (“organic”) search results. Generally, the higher ranked a website is, and the more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

Search Engine Optimization - Design Canada

The Strategy

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or focus/keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, and associated coding to both increase its relevance to specific focus words and to remove barriers to the indexing activities of search engines, as well as checking the speed of loading. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. Ensuring that there is a good integration with all social media is essential to good SEO.

Your New Website

At Design Canada when we create a new website we ensure that there is good SEO created with every page. However, as time goes on and the website gets ranked by Google, Yahoo, Bing and other search engines, we offer a follow-up service of Advanced SEO which means that we work with the website over a number of months focusing on its organic ranking in searches and endeavour to ensure that your website has attained the highest possible ranking.